Tickets sold online and 3000 people showed up in the event
Return on Advertising Spend
Events, Promo, Concerts
North Road Digital (NRD) team strategy was to go multi channel. We wanted to have the maximum reach/exposure in the first week and then re-target/push for online purchase during the last 7 days of this plan.
1. Sold out on online Tickets
People started to buy tickets from the first day of launching the campaigns with avg. 70 ticket purchase per day. At the end of the campaign, we were able to sell 700 tickets online.
2. Maximum Exposure and Great Same Day/In-Person Ticket Sale
Using YouTube as our main channel, we were able to focus on TV ad placement to maximize the reach and awareness in the local area. That resulted in more than 2,000 people to show up at the venue in-person and get their tickets.
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